MomTV In The News
| Toys 'N' Playthings - Zhu Zhu's transatlantic party The world’s first Transatlantic Mum’s Bloggers’ Twitter Party took place last week, connecting mums in the UK with US mums through Twitter and live streaming on MomTV; all of them were eager to hear more about what’s coming in the world of Zhu Zhu. The party was organised from Character Options’ Oldham Office and hosted by marketing to mums expert, Maria Bailey, who has been instrumental in the unprecedented popularity of the Zhu Zhu brand. Read more... |
| PR Log - It’s almost here…2nd Annual Mom’s Nite™ Out on May 6th - National Mom's Nite Out™,Thursday, May 6th, will draw millions of Moms to locations across the country and online at MomTV.com and Twitter.com (#momsniteout). The brainchild of Maria Bailey, NMNO lets Moms celebrate before the official holiday. Read more... |
| PR Log - MomTV Goes Global With International Mom Mixer - MomTV.com has joined forces with Peg Perego Italy to host a Mom Mixer in Milan, Italy. Over 100 mom bloggers are expected to attend the Mom Mixer. The broadcast will go live from The Hub Milano on Monday, April 12 at 1pm EST on MomTV.com. Read more... |
| MediaPost - New Year, New Trends - With every New Year come waves of change. We make resolutions to do things differently, whether it's changing our eating habits or the manner in which we manage our money. For marketers, January presents the opportunity to evaluate the goals of the year past, test new initiatives in the coming year and re-evaluate insights of their target market. When it comes to mothers, I've tracked consumer behaviors that the team at BSM Media feels will lead to the "Mom Marketing Trends of 2010." Read more... |
| MediaPost - Beyond The Mommy Blogger - A lot has been written about "mommy bloggers" -- a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence these women have on their peers. It is a 180-degree move in the right direction and a long way from where companies were when Marketing to Moms was published a decade ago. Read more... |
| Franchise Times - Maria Bailey Delivers Moms How do you solve a problem like Maria? Well, when Maria Bailey is given a problem—such as how to entice moms to check out a client's franchise opportunity—she doesn’t hear the sound of music , but rather the texting-away of her vast network of moms. Bailey reaches her niche through a variety of social media, including MomTV, Mom Talk Radio, www.BlueSuitMom.com, her Twitter followers and her friends on Facebook. Could moms be the new corporate refugee when it comes to populating the franchise sales pipeline? Read more... |